Behind every piece of support we provide, from Welcome Suitcases for newly diagnosed families to experiences that bring comfort in the most difficult times, there is a community working together to make it possible. Increasingly, that community includes businesses who choose to stand alongside us.
At B Positive, we believe meaningful change happens when people come together. Corporate partnerships are a vital part of that. They help us continue supporting children with cancer, their families and the nurses who care for them, while also giving businesses the opportunity to make a real, lasting impact in their own way.
Working together for real impact
We work with businesses of all sizes who want to do more than donate. They want to be part of something that matters.
That might look like fundraising initiatives within the workplace, sponsored events, staff engagement days, or long-term partnerships built around shared values. Every partnership is different, but the intention is always the same: to turn goodwill into meaningful, practical support for families across Northern Ireland.
When businesses get involved, the impact goes far beyond fundraising. It helps us reach more families, respond more quickly, and offer care and comfort in moments when it is needed most.
Partnerships in action
Some of our most valued partnerships show just how powerful collaboration can be.
Through our work with Hastings Hotels Group, we are able to offer something incredibly important for bereaved parents. Time and space.
Grief is not linear, and there is no simple path through it. What can help, however, are moments of rest and quiet connection.
Through this partnership, parents who have experienced the loss of a child are offered peaceful stays in beautiful locations across Northern Ireland. These breaks provide a chance to step away from daily pressures, to breathe, reflect and simply be together. It is a gesture rooted in care, understanding and the recognition that support does not end when hospital doors close.
To access this support, families can contact us directly at info@b-positive.co, and we will connect them with the Hastings Business Manager.
We are also incredibly grateful for the creativity and generosity of local businesses like Blend & Batch, who have found thoughtful ways to bring B Positive into everyday spaces. From featuring our logo on coffee cups to including QR codes that allow customers to donate directly, they are helping raise awareness in a simple but powerful way, turning a daily coffee into an opportunity to give back.
And then there is Zen Aromas NI, whose collaboration with us has created something deeply personal. In honour of Adam and the spirit behind B Positive, they developed a bespoke candle inspired by a scent he loved, tobacco and oak, blended with tobacco flower, sandalwood, musk and bergamot. Each candle carries meaning, memory and care. For every one sold, £10 is donated directly to the charity, with proceeds available through Card Cave in Newry Street, Newry. It is a beautiful example of how a product can become something far more meaningful, a way of remembering, supporting and giving.
More than a partnership
What connects all of these collaborations is not scale or structure, it is intention.
Whether it is a national hotel group offering comfort to grieving parents, a local café making space for small acts of giving, or a small business creating something entirely unique in Adam’s memory, each partnership becomes part of something bigger than itself.
That is what we mean when we talk about partnership with B Positive. It is not just sponsorship or branding. It is shared purpose. It is helping to create moments of care, dignity and support for families going through unimaginable experiences.
It is also a way for businesses to engage their teams, their customers and their communities in something genuinely meaningful.
Become a corporate partner
We are always looking to build new relationships with businesses who want to make a difference. Whether through fundraising, sponsorship, employee engagement or long-term collaboration, there are many ways to get involved.
Together, we can turn support into real, lasting impact for families across Northern Ireland.